People Who Appreciate and Enjoy Bountiful Eatery Are:
Gluten free individuals in the last year have purchased over 2 billion dollars of food, and this number is expected to reach 5 billion in a few years. As reported by Health Magazine, one out of five people suffer from a common food allergy; however, many bakeries and restaurants do not cater to allergy sufferers’ needs. The gluten free population is considered an emerging market and is growing very fast. Grocery store sales rose over 30% between 2008 and 2010 with sales totaling 2.6 billion dollars in 2010. We are here to accommodate those people and fulfill their needs.
About 45 million Americans go on a diet each year, according to CBS. This segment is typically making modifications to their diet based on their desire to lose weight and seeking healthy alternatives. Self Magazine wrote about 20 new diet fads that discouraged certain foods, such as wheat and dairy. The bestselling book on the New York Time list for health was the “Blood Type Diet,” which encourages readers to eat only non-gluten flours. While this target market is quite large, it is ever fluctuating since most people who diet switch between diets, according to Self Magazine. America’s current population exceeds 300 million, and the city of Chicago’s population is more than 2.7 million.
Healthy eatersare very aware of what food they are eating. Health Magazine has reported a large population of “health focused” individuals. Many of these people seek out food and restaurants offering a tasty variety of healthy food, providing them with a nutritious meal free of fats, oils, wheat and dairy.
Workout and Sports Enthusiasts
Workout enthusiasts run, bike and walk along the Lakeshore path daily, just a few blocks away from the Eatery. According to PCG Advisors, the “$19.5 billion U.S. health club market has shown steady growth with 6.8 percent revenue CAGR from 1994 to 2009; worldwide revenue estimated at $67.2 billion.”
According to PCG Advisors, “Of over 78 million aging Baby Boomers, [more than] ten thousand will turn 50 every day for the next fifteen years. Significant spending power, more leisure time, and a vested interest in living more healthy lifestyles will continue to support the outdoor industry.” For health reasons, many people are advised to avoid certain foods by their doctors because of high cholesterol and blood pressure. Currently the main killer in the U.S. is heart disease according the American Heart Association. Americans aged 50+ are sometimes going on special diets to prevent heart disease. Many on these diets are told to eat dietsfull of fresh vegetables and nutritious proteins, and we serve these items at Bountiful Eatery.
Friends and Family
Often a family’s eating habits will be dictated and altered when one member of the family has food issues or allergies. PCG Advisors says that one out of three people, or 34%, have a household member with either wheat intolerance or celiac disease. By default, friends and family will join their family members in dining at Bountiful Eatery.